TurboLearn's Multi-Account Strategy to $100K MRR & Top 10 App Store Ranking

TurboLearn has dominated the AI note-taking space by running a huge network of TikTok accounts while simultaneously testing multiple content formats. The app peaked at top 10 in the iPhone Education category and consistently maintains a position in the top 100, with 100k+ monthly downloads and $100K+ MRR.

Key Results

• $100K+ MRR from iOS alone

• 100K+ monthly downloads

• 50M+ total views across TikTok

• Top 10 in Education category at peak performance

• 30+ coordinated TikTok accounts

The App

TurboLearn uses AI to transform lecture and meeting recordings into well-formatted notes, flashcards, and quizzes. Their top features include summarizing videos and PDFs, a built-in AI chat function for uploaded content, cross-platform syncing, and sharing capabilities.

So let's dive into their multi-account strategy:

Multi-Account Strategy Breakdown

1. Classroom Capture + “Hot Professor” Angle (Highest Performer)

Their most viral content focused on University classroom settings, with attention-grabbing hooks like "My Harvard professor literally freaked when he found this...". This would be followed by a screen recording showing app features. 

These videos frequently featured attractive "professors" giving a lecture  before going into the app’s features:

This exact same video was a top performer on two accounts:

• 13.1M views on @turbolearnio

• 4M+ views on @turbolearnai6

This same format was replicated with a few different professors and settings, and performed well across multiple accounts.

As is the case with most niches, I’m seeing a lot of other AI EdTech tools replicating this same formula for their own content. I even noticed a few of them using the exact same professor. Once you find what works, whether it's from your own content or a competitor’s, always work to replicate it.

2. Creator-Led Network

TurboLearn used an extensive network of creator-led accounts to push content, for example:

• @annabell_turbolearn

• @arina_turbolearn

• @andrew.from.turbo

These accounts mostly featured single creator and consistently posted content with a bunch of different formats:

• Reaction videos:

• Talking head tips:

• Celebrity edits with content about the app

4. Cross-Platform Amplification

I found two Instagram accounts, and the main one @turbolearn.ai had 118K followers. These accounts reposted top-performing TikTok content as reels to capture IG users who may not have seen their TikToks.

Why This Strategy Works

1. Systematic Testing at Scale: Running 30+ accounts allows simultaneous testing of different formats, hooks, and creators

2. Relatable Pain Points: Content directly addresses student struggles and offers clear solutions

3. Format Consistency: Each account maintains a consistent visual identity while testing different hooks

4. Doubling Down on Winners: The "Harvard professor" and "hot professor" angles were replicated after proving successful

5. Cross-Platform Leverage: Extending reach by repurposing winning content on Instagram

Lessons for App Marketers

• Test Multiple Formats Simultaneously: Rather than sequential testing, run parallel experiments across accounts

• Create Replicable Content Systems: Design formats that can be easily produced in bulk

• Leverage Creator Networks: Build a team of creators who can maintain consistent posting schedules

• Address Real Pain Points: Focus content on the specific problems your app solves

TurboLearn's approach demonstrates that even in the crowded AI study tool space, a systematic multi-account strategy with consistent, replicable content can drive significant user acquisition and revenue growth.