Teuida's Content Matrix: How a Language App Built a $130K MRR Content Machine Through a Cross-Platform Social Strategies
When you think about language learning apps, obviously Duolingo comes up at the forefront - who focus on pushing entertaining content. You’ve got other legacy players as well and to put it simply, there’s no shortage of language learning apps coming up every day.
In what’s obviously a very crowded market, Teuida is carving out a very profitable niche generating $130K+ MRR with its speaking-first approach to Korean, Japanese, and Spanish.
They did this by using a systematized cross-platform content strategy that provides educational value while still capturing viewer attention.
The Product: A Speaking-First Approach That Stands Out
Teuida differentiates its product through first-person POV scenarios where users speak from the very beginning— this goes in counter to the vocabulary-first approach of market leaders.
This is how they describe their philosophy: "3 minutes of actually speaking helps more than 30 minutes of watching videos."
As their app store description cleverly puts it: "You can't learn Korean by listening to NewJeans or speak Spanish by singing Despacito."
The Three-Platform Approach
Platform 1: TikTok
Teuida operates three distinct TikTok accounts, where they’re systematically targeting different audience segments with platform-optimized content variations.
55.1M total views
Format: Creator-led talking head videos + comedic language skits
Their highest performing video reached 9.8M views with 1.9M engagements
Format: Single creator, bulk-recorded instructional content
Content Pattern: Simple sentence structure + real-life scenarios
Production Efficiency: Easily replicable content that can be mass produced.
Target: Japanese speakers learning Korean
Format: Broader content mix including Korean food, culture, and language tips
Platform 2: Instagram
Teuida duplicates their TikTok strategy on Instagram, but interestingly enough, their top-performing videos differ between platforms. This more than validates their cross-platform approach. They have three accounts with the exact same usernames as in TikTok, posting the same content.
Going further though, I’ve found a few other accounts that they’ve started posting on with different content formats, targeting different audiences wanting to learn Korean:
@teuida_jp (Japanese)
@teuida_tw (Taiwanese)
@teuida_vt (Vietnamese)
These three accounts use a mix of reels and slideshows to engage localised audiences. The accounts aren’t driving crazy engagement like their main accounts, but they’re still valuable as they’re capturing audiences they would’ve otherwise missed. I found one more account @teuida_br which hasn’t started posting yet - but it looks like they’re setting themselves up to replicate this strategy. Definitely a step in the right direction.
Platform 3: YouTube
Unlike their segmented approach on short-form platforms, Teuida uses a single YouTube channel with dual content types:
Short-Form Content: Reformatted versions of their best TikToks/Reels
Long-Form Content: In depth lessons and cultural exploration videos.
Why This Approach Works
Teuida success can largely be attributed to following these four content pillars:
Testing at Scale
Running multiple accounts allow them to test different content approaches simultaneously
Losing formats get abandoned quickly rather than tweaked indefinitely
Bulk Production Efficiency
Single-creator accounts enable batch recording of dozens of videos in one session
Content formats are designed for rapid production (fixed camera position, simple editing)
Cross-Platform Data Advantage
Content that succeeds on one platform gets priority adaptation for others
Format variations can be tested more quickly than competitors using a single account
Linguistic Segmentation
Language-specific accounts create targeted communities rather than broad fragmentation
Each community has distinct cultural references that wouldn't work in a general account
Lessons for Language Learning Startups
The most important takeaway from Teuida's strategy is their systematic approach to content production, testing, and optimization:
Test content hypotheses independently across different accounts rather than diluting your main account
Identify platform-specific format preferences rather than blindly cross-posting
Build your production system to enable high-volume content creation through templating and batching
Optimize for audience segmentation rather than reach maximization
By treating social media as a systematic matrix rather than a single channel, Teuida has built a content engine that consistently drives growth without relying on paid acquisition—a blueprint worth studying for any language learning startup looking to break through in a crowded marketplace.
