Flamingo Cards: $70K MRR Through Bulk Multi-Account TikTok Slideshow Strategy
Flamingo Cards is crushing the social-connection app space with:
$70K MRR
60K+ monthly downloads
Top 10 in iPhone Grossing Games (Trivia)
Top 40 in iPhone Free Games (Trivia)
566M+ views across TikTok accounts
The App
Flamingo Cards is a conversation starter app promising to transform boring social interactions into memorable experiences. Their core offering is simple: 15 themed card packs with questions designed for different relationships and situations.
What makes it sticky:
Each pack targets a specific relationship type (couples, best friends, siblings)
Questions hit emotional triggers (vulnerability, nostalgia, curiosity)
Premium positioning with in-app purchases for exclusive packs
Perfect for Gen Z and Millennials seeking deeper connections
Here's exactly how they're pulling off their multi-account distribution strategy with a systemized content format:
Account Network:
@flamingo.cards: Their main account which posts twice daily. They've gotten over 566M views and 65.9M engagements.
Smaller accounts:
Flamingo Cards' non-main accounts all have varying levels of engagement, for example, @cartas.flamingo currently has 369M views, 40M engagements. The main thing is, they found a content strategy that works, and are sticking to it.
Instagram Expansion:
The brand has two instagram accounts that I could find:
And they're using a similar slideshow format as on TikTok, which they post as carousels.
The Viral Format Breakdown
Their content follows a highly repeatable formula that's simple to produce and highly engaging:
1. Consistent Slideshow Template
Each TikTok video features a distinctive colored background (purple, blue, pink) with white text overlay and their logo subtly positioned. Previously, they would use a variety of images for the background instead. Seems like they keep testing new variations to find the best performers which is a solid approach.
2. High-Converting Hooks
"5 questions to ask your partner"
"7 questions to ask your favorite person"
"5 questions for late night talks"
"5 'would you rather' questions for couples"
Numbered lists are a powerful tool in marketing because they tap into basic psychology. When Flamingo uses this in their hooks, they promise a specific reward upfront ("5 questions to..."), creating anticipation that keeps readers engaged. Our brains crave completion, so we feel compelled to finish the list once started. This structure also reduces mental effort for viewers, making the content more appealing and memorable to readers.
3. Cross-Platform Distribution
Flamingo are replicating their TikTok strategy across Instagram, using the same hooks and formats, and they’re getting excellent engagement.
Why This Strategy Works
Volume + Consistency: Posting twice daily across multiple accounts creates constant visibility
Cross-Platform Distribution: They're replicating their TikTok strategy across Instagram, using the same hooks and formats, and are getting excellent engagement.
Language Expansion: Spanish account (cartas.flamingo) targets massive Latin American market
Relationship-Focused: Content taps into universal human desire for deeper connections
Effortless Production: Flamingo Cards’ slideshow format allows for bulk content creation that’s easily replicable and scalable
Key Takeaways
Content Repurposing: They create once, distribute everywhere (TikTok, Instagram, multiple accounts)
Diverse Targeting: Different accounts reach different relationship types and demographics
International Expansion: Spanish language content opens massive new markets, and there’s a huge opportunity for further international scaling simply by translating their content.
Clear Purchase Path: Content directly showcases the app's value proposition
Predictable Format: Audiences instantly recognize their content style
In a nutshell, Flamingo Cards has turned simple slideshows into a $70K MRR business by perfectly aligning their content strategy with their product offering.
