Coconote AI's Multi-Account Strategy: How They Reached 383M+ Views and $200K MRR
Launched last year, Coconote AI quickly found a place for itself in the crowded AI note-taking niche, reaching an impressive $200K monthly recurring revenue with 30-40K monthly downloads. Very simply, Coconote's success is largely because they cracked distribution across multiple platforms and accounts.
The Product: Brainrot with a Purpose
Coconote AI combines AI note-taking with TikTok inspired background videos, marketing themselves with the concept "PDF to brain rot." Learning content is played over "brainrot" videos such as Minecraft, Subway Surfers, etc… Instantly making the product relatable to millions.
So let's break down exactly how they built their social media empire:
The Multi-Account Content Machine
Coconote operates a network of accounts across TikTok, Instagram, and YouTube that collectively generated over 383M+ views:
12 core TikTok accounts with 68M+ total views
4 Instagram accounts driving a massive 316.1M views
Multiple YouTube Shorts accounts repurposing their best TikTok content
What makes their approach special is that 6 out of the 12 TikTok accounts are UGC (user-generated content) accounts run by student creators who consistently post content featuring the app.
Two Winning Content Formats
When it comes to Coconote's main accounts, they didn't reinvent the wheel. Instead, they pretty much copied what was already working in the AI study app space:
1. The "Hot Teacher" Hook
They feature an attractive male "professor" in over 30 videos, some reaching 4M views. Seems familiar? Well, he’s the exact same professor featured in Turbolearn's videos - they're not afraid to repurpose winning content.
Wanna play spot the difference?
The main point here is that you don't need to reinvent the wheel. Leverage what works.
2. Lecture Hall Recordings
Their second format shows over-the-shoulder and in-class recordings, paired with a product demo - identical to formats used by competitors like Answer AI and Chart AI. These videos feel authentic and speak directly to their student audience
UGC Creator Network
One thing Coconote is absolutely nailing is their network of UGC accounts. Accounts like @sidstudiesadhd, @jonstudies, and @coconote_collin post almost daily with a mix of:
Talking head videos explaining the app
Reaction-style content positioning the app as a solution
Memes and skits
Footage demonstrating real use cases
Here are a few examples:
This varied approach keeps content fresh while maintaining consistent posting schedules.
Coconote's biggest viral hit came when creator @sidstudiesadhd jumped on the #womeninmalefields trend with perfect timing. The video exploded with 41M views, 4.6M likes, and 531K+ bookmarks.
The hook "Oh he don't wanna read all that?" combined with laptop screen recording resonated perfectly. Their subtle call-to-action in the caption ("website is Coconote ai for those of you asking") converted views into downloads without feeling pushy.
Cross-Platform Synergy
Beyond creating original content, Coconote smartly repurposes their best-performing TikToks to Instagram and YouTube Shorts. This multiplies their reach without multiplying their workload.
Their Instagram strategy has been particularly effective. Their main account, @coconote.app, has already generated over ___ views.
Key Success Factors
Volume and consistency: Multiple accounts posting daily create constant visibility
Repurposing what works: They didn't waste time trying to be original - they adopted proven formats and doubled down
Creator-led approach: Student creators bring authenticity and reliability to their content
Cross-platform amplification: Their best content gets repurposed across platforms
Trend responsiveness: They jump on relevant trends at exactly the right moment
Takeaways for App Marketers
Coconote proves you don't need to reinvent social media marketing to win. Their approach shows that:
Having multiple accounts creates more opportunities for algorithm success
Consistency matters more than originality
UGC from real users resonates better than polished brand content
Cross-platform repurposing multiplies reach without multiplying effort
Is Coconote's approach unique? Not at all. But their smart execution of proven strategies has driven exceptional results - proving once again that in social media marketing, execution and distribution are key.
