Astroscope: How an Astrology App Reached 250M+ Views With a Localized Multi-Account Slideshow Strategy
Astroscope App is an excellent example of a brand that’s mastered a ridiculously simple TikTok growth strategy that’s incredibly powerful: generating over 70M views monthly with a content format that's so easy to scale. Take a look at their key results:
250M+ total views on their main account (@astroscope)
8.9M views on a single slideshow (Feb 26th)
70M views per month from just their main account
10+ language-specific accounts all performing exceptionally well
Consistent high engagement across their network
The App
Astroscope combines astrology, tarot, and numerology into an all-in-one self-discovery app. The app offers features including personalized horoscopes, basic tarot readings, compatibility insights, and daily affirmations, and premium features like in-depth birth chart analysis and relationship compatibility reports.
So let’s break down their content strategy.
Content Strategy Breakdown
1. High-Engagement Slideshow Format
Most of their content follows a text-heavy slideshow format focusing on:
Star sign love compatibility
Relationship insights by zodiac
Personality traits by sign
Dating compatibility
This is their main account @astroscope
And their secondary account @astroapp
This text-heavy format consistently generates massive engagement, with their most viral slideshows reaching millions of views. The relationship-focused content seems to be driving particularly high engagement rates.
2. Multi-Language Account Network
Beyond their main accounts, what made their strategy so effective is their simple approach to international scaling. They've created dedicated accounts for each major language market, all of which perform well.
@Astroscope_es (Spanish)
@Astroscope_pl (Polish)
@Astroscope_fr (French)
@Astroscope_de (German)
@Astroscope_nl (Dutch)
@Astroscope_it (Italian)
@Astroscope_pt (Portuguese)
Each of the above accounts posts localized versions of their validated slideshow format, allowing them to:
Target language-specific audiences with native content
Customize content for cultural nuances
Test different hooks in different markets
Bypass algorithm limitations of a single account
3. High-Volume Posting Schedule
Across their network, Astroscope maintains a very high-frequency posting schedule:
Multiple posts per account per day, and we’re talking about 3-5 posts here
Consistent format with minimal variations
Content calendar aligned with astrological events
Why This Strategy Works
Tapping into universal interest: Astrology, relationships, and compatibility are evergreen topics with built-in audience interest
Easy replicable AND scalable content creation: Text-based slideshows can be systematically created and translated in bulk
Algorithmic advantages: Multiple accounts in different languages create more opportunities for virality while avoiding throttling
Clear conversion path: The content directly aligns with their app's core features, making the path from viewer to user seamless
Key Takeaways
Verticalize by language: Creating separate accounts by language delivers significantly better results than trying to serve multiple languages from one account.
Focus on relationship content: Their highest-performing slideshows all revolve around compatibility and relationships, regardless of language, indicating a desire for this among viewers.
Consistency in format: They've found a working format and optimized it across all accounts. They found what works for them and stuck with it.
Volume matters: The strategy relies on consistent, high-volume posting rather than waiting for occasional viral hits.
Don't think this strategy is limited to astrology apps—it can be replicated across so many verticals including fitness, dating, and lifestyle where relationship dynamics and personality insights drive engagement.
What I find most impressive is how Astroscope has maintained this growth without being a category leader, proving that smart distribution can easily outperform bigger competitors.
